Our aura

A passion for unique experiences leads us to unveil the mystique of paths less travelled, woods still unexplored, highways beckoning to be driven on, and pristine earthscapes yet to yield to marauding footfalls.

We’re committed to pushing boundaries and setting standards in luxury holidays and travel, covering every facet of the luxury lifestyle market. We specialise in mapping the geography of our client’s inner yearnings; straddling countries, bespoke experiences, unconventional adventures or unorthodox meeting locales.

Purple Aura provides a highly exclusive, innovative and personal experience in bespoke travel planning. We create tailor-made itineraries for individuals and small groups; often to palaces, art galleries or museums, inaccessible to the general public.


We are experienced and passionate about travel and ensure that you have an expertly planned, imaginative, tailor-made travel experience, delivered with the highest levels of customer care.

Bringing unusual perspective and sensitivity to the demands of our client’s lifestyles, meticulous care is extended from concept to logistics and fulfilment. Discretion, confidentiality and exclusivity is maintained around every aspect of our clients’ travel needs From the sunrise of the journey to the sundown engulfed in nostalgia, our hand-picked, trans-continental partners ensure a Purple Aura experience never fades.